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Transforming Flexi Wires’ Compliance with HubSpot + Power Platform

Vicente Bustamante
Vicente Bustamante |

When Flexi Wires approached Crandon Partners, they were tackling one of the toughest challenges in the international payments world:

How to streamline Know Your Business (KYB) and Know Your Customer (KYC) processes without compromising on legal compliance.

Flexi Wires helps corporate clients move money globally, high‑volume, high‑complexity international wires that require iron‑clad adherence to anti‑money laundering (AML) regulations. The problem?
Even though the process is “digital,” KYB/KYC for businesses still feels like the stack of bank forms we’ve all filled out—only more complicated, more repetitive, and far more tedious.

So we fixed that...

 

The Challenge: Compliance Without Friction

The customer sales journey at Flexi touched multiple teams: Marketing, Sales, and Compliance. Each operating in its own systems, each with its own processes, and each trained in entirely different disciplines. From the client’s perspective though, it was all one experience.

Before working with Crandon Partners:

  • Clients were asked to manually fill out long forms
  • Then had to upload documents and repeat information already provided
  • And Sales had little visibility into who was stuck, who had questions, and who might abandon the process altogether

It was slow. It was confusing. And it created unnecessary drop‑offs.

 

The Big Insight: Treat the Process Holistically

At Crandon Partners, we never optimize in silos. We map the entire workflow, how it works internally and how it feels externally. When we did this for Flexi, we realized something important:

Even though Sales and Compliance lived in totally different systems and spoke completely different operational “languages,” the customer saw it as a single onboarding flow.

So our goal became clear:

Make the process seamless end‑to‑end, no hand‑offs, no friction, no repetition.

 

The Solution: HubSpot + Microsoft Power Platform Working as One System

We built a unified onboarding pipeline that integrated Flexi’s website, HubSpot CRM, and a new compliance system designed on Microsoft’s Power Platform.

This is where things get magical.

Instead of asking clients to fill out endless forms by hand, we simply ask them to upload:

  • Incorporation documents
  • Tax registration paperwork
Then: Microsoft Azure AI reads the documents and pre‑fills the compliance forms automatically.
Imagine signing up with a financial institution and watching the forms fill themselves out—accurate, structured, compliant. That’s what Flexi now offers. Clients complete onboarding in minutes instead of days.

And to close the loop, all the information flows right back to HubSpot, so that Sales and Support teams are able to proactively reach out if a client is getting stuck. No more blind spots, no more guess work.
 

The Results: Faster, Smarter, More Compliant Onboarding

 

Minutes not days
The AI‑powered document intake eliminated the slowest part of the process.
Reduced Abbandonment
Seamless flow + reduced manual work = clients actually finish the process.
Sales Gains
With full visibility into onboarding status, Sales now supports clients with precision, speeding up conversions and improving win rates.

 

 

Flexi Wires’ New Reality

Today, Flexi Wires runs an onboarding experience that is:

  • Frictionless for clients
  • Fully compliant for regulators
  • Connected across Marketing, Sales, and Compliance
  • Empowered by AI to eliminate tedious data entry
  • Automated end‑to‑end using tools they already own

It’s a perfect example of what happens when thoughtful process design meets the right technology stack.

Flexi Wires now onboards business clients faster, safer, and with an experience that sets them apart in a highly regulated industry.

 

 

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